VIACY IS AN INDEPENDENT LABEL SHAPED BY THE TRANSITIONS AND
TENSIONS OF SURF SUB-CULTURE.

RAISED IN JERSEY, CHANNEL ISLANDS – HOME TO EUROPE’S OLDEST SURF CLUB – BEFORE THE ANALOGUE WORLD FLICKERED OUT BENEATH THE HYPER-GLOW OF THE DIGITAL AGE, WHEN OFF-BEAT MISCHIEF FILLED DUSTY SURF CAR PARKS AND THE PRINT SECTION OF THE LOCAL SURF SHOP WAS OUR WEEKLY PILGRIMAGE.

The Surf Shak Shop is home to VIACY, our flagship Jersey-born label, with more independent surf brands joining the rail soon.

VIACY STORE
 

 

Our LOCATION

Surf Shak
Grande Route des Mielles
St Ouens Bay, Jersey
JE3 7FN